Pinanki

Pinanki

London, GB

By Pinanki Shah

Pinanki grew up in the maximalist city of Mumbai, studied BA Fashion in the craft-rich city of Jaipur, learned sustainable fashion practices in the experimental town of Auroville and now established her womenswear clothing and accessories brand in London. Pinanki brings her multicultural experiences to fashion and she designs with a unique blend of craft-based, minimal waste practices at the forefront. Drawing inspiration from the rich textiles and clothing archives of South Asia, she is inspired by the dress and life of a woman in the precolonial era, resulting in garments that are not only visually stunning but also environmentally intentional. Throughout the MA course, she learned to source fabrics intentionally which laid the foundation for building a rapport with local fabric shops majorly run by immigrants in London. Hence, most of the drapes are one-offs and uniquely created. While pursuing MA Fashion Womenswear in Central Saint Martins, Pinanki earned the L'Oréal Professionnel Award for her graduation collection in 2023 and the Sally Woodward Award in 2022. Her work has been featured on Vogue Runway, SHOWstudio, Another Magazine, T Magazine, 1 Granary, Fashion United, V Magazine and Port Magazine.