Discover 11 Influencers Championing Sustainable Fashion and Ethical Choices
Introducing 11 inspiring influencers, who are using their platforms to promote sustainable fashion choices and alternatives.
Sustainability in fashion is becoming the topic of conversation, and the fashion industry is starting to shift towards more sustainable practices. This can also be said for consumers, as people are starting to prioritise sustainability in their consumption of fashion. Well, whether you’d like to understand more about sustainable fashion or begin your sustainable fashion journey, here are 11 inspiring sustainable fashion influencers you can follow to meet all you sustainable fashion needs.
11 Sustainable fashion influencers to follow on social media
@charityshopgirlcsg
View this post on Instagram
With a keen eye for scouting the hidden gems in charity shops, Jen loves to showcase her unique finds to her audience through frequent clothing hauls on her tiktok. Not only will her bubbly persona make you smile, but her videos are a great way to see how you can transform your wardrobe with conscious consumption in a fun and exciting way.
@dominiquedrakeford
View this post on Instagram
As the founder of @sustainablebk (an ethical fashion brand ‘re-defining sustainability’), Dominique Drakeford is an accomplished business owner and entrepreneur, who also dedicates her time to educating her audience on environmental fashion. Challenging the current status quo, Dominique brings more awareness to intersectionality within the fashion sustainability discourse. Her non typical style of educating audiences on the fashion industry’s environmental issues aims to bring this topic to the forefront of underrepresented communities.
@venetialamanna
View this post on Instagram
Venetia Lamanna, the founder of @rememberwhomadethem (the platform created to support garment workers) discusses a range of topics on her platform: from speaking on the plastics found in garments to the unfairness of fast fashion brands' treatment of their workers. Utilising her platform to speak on injustices faced by garment workers and more, her outspoken and vocal stance on ethical working conditions and environmentally friendly fashion has garnered her over 200k followers.
@andreacheong_
View this post on Instagram
Andrea is the influencer for all things fashion advice. Her technical knowledge paired with adept takes on the details of some of your favourite brands clothing items, will help you work out just whether or not these items are worth your purchase or not. Following her content you will get to know a few things like, how the item will look when worn and if the garment is worth the cost. With tips on shopping do’s and don’ts, she’s the perfect influencer to follow before adding items into your shopping basket.
@sustainableoutfits
View this post on Instagram
Educating her audiences by breaking down sustainability news and sharing facts about fashion and the environment, Kate Caric is perfect if you are looking to gain deeper insight into the ethical and environmental issues concerning the fashion industry. Her extensive knowledge on various sub-topics within the sustainability fashion discourse, and her easy to understand video explainers, will equip you with more than enough knowledge.
@ajabarber
View this post on Instagram
Bringing more awareness to conscious consumption is Aja Barber. Using the hashtag #igaveufastfashionbeacuse, she creates awareness on fast fashion’s devastating impact and how we can change our behaviours towards consumption, finding a more ethical approach towards fashion consumption. Aja has amassed 249k followers promoting better alternatives for her audience, by showing them the beauty of second hand shopping and styling clothes yourself.
@marielle.elizabeth
View this post on Instagram
Standing up to fatphobia and promoting sustainable alternatives in fashion is Marielle Elizabeth. She champions inclusivity in the sustainable fashion industry and reminds audiences that fashion isn't size specific.
@thriftqueenlola
View this post on Instagram
Reminding audiences why upcycled fashion is a great method for adding new items to your wardrobe, Rosette is a designer for slow fashion brand Revival London, and the gift that keeps on giving. With a natural talent for creating upcycled fashion that provides audiences with fashion inspiration. With over 25k followers, Rosette will have you creating your own unique pieces in little to no time.
@theflippside
View this post on Instagram
Coming in with bold looks and bold colours is Kara Fabella who’s instagram feed is decorated with her wardrobes’ colourful palette. Celebrating different textures, patterns and colours, Kara officially launched @theflippsidestyles, where she styles second hand clothing, promoting ethical styling in fashion to her audience. She reminds us to take a walk on the colourful side and be considerate of our choices when buying fashion items.
@thriftsandtangles
View this post on Instagram
Tyler Chanel is well known for documenting her natural hair journey through blog and finding great pieces in the thrift store.Her blog thrifts and tangles has been up and running since 2012, and has since transformed into a space encouraging and inspiring women to do some second hand shopping of their own. Aside from promoting ethical solutions, Tyler is also the co-creator of ‘The Orange Collab’ - a podcast that offers WOC looking to be entrepreneurs business advice.
@rosies.not.sustainable
View this post on Instagram
Rosie is a reminder to us all that you don’t need to keep buying from fast fashion brands to have fun with your looks. Her content is filled with different ways to curate a sustainable wardrobe, like charity shop tours, going to thrift stores, how to restyle old looks and even how to find trending tiktok styles from charity shopping.
The importance of sustainable fashion is growing, with influencers playing a key role in promoting conscious consumption and ethical practices within the fashion industry. These 11 sustainable fashion influencers are leading the way, using their platforms on Instagram and TikTok to educate their followers about the impact of fast fashion, while offering alternatives and guidance for more sustainable choices. Whether they are promoting the treasures to be found in charity shops, the joy of upcycling, or advocating for better working conditions in the fashion industry, these influencers are a great starting point for anyone wanting to understand more about sustainable fashion.
Written By Onikepo Abudu
21st June 2023
Share post
