Last updated: 11 February 2026
This Cookie Policy explains how We Are Looped Ltd (doing business as Alterist) ("Company", "we", "us", and "our") uses cookies and similar technologies when you visit www.alterist.com (“Website”).
It explains what these technologies are, why we use them, and your rights to control their use.
In some cases, cookies may collect personal information, or information that becomes personal information when combined with other data.
Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites function properly, improve performance, and provide reporting information.
Cookies set by the website owner (Alterist) are called first-party cookies. Cookies set by third parties are called third-party cookies.
We use cookies to:
Operate and secure the Website
Enable account login and checkout
Process marketplace transactions
Analyse how visitors use the Website
Improve performance and user experience
Measure marketing effectiveness
Some cookies are essential for the Website to function. Others help us understand usage and optimise communications.
These cookies are strictly necessary for the Website to function and cannot be switched off. They are typically set in response to actions such as:
Logging into your account
Adding items to basket
Completing checkout
Setting privacy preferences
Without these cookies, key features of the marketplace may not operate properly.
We use Google Analytics to collect information about how visitors use our Website.
This may include:
Pages visited
Time spent on pages
Device and browser type
Approximate location
Referring URLs
This information helps us improve the performance and usability of the Website.
Google may process data outside the UK or EEA. Where this occurs, appropriate safeguards are in place.
You can opt out of Google Analytics by adjusting your cookie preferences or using Google’s opt-out tools.
We use Klaviyo to manage email communications and measure campaign effectiveness.
If you have opted into marketing communications, cookies may track:
Email opens
Link clicks
Website activity following email engagement
These cookies are only used where you have provided consent.
You have the right to accept or reject non-essential cookies.
You can:
Adjust your cookie preferences through our cookie banner
Modify your browser settings
Delete existing cookies via your browser
Essential cookies cannot be disabled because they are required for core functionality.
Please note that disabling cookies may affect your ability to use certain parts of the Website, including account login and checkout.
Most web browsers allow you to control cookies through their settings.
For guidance, visit your browser’s help section (e.g. Chrome, Safari, Firefox, Edge).
We may use similar technologies such as:
Tracking pixels
Web beacons
Clear GIFs
These technologies help us:
Monitor traffic patterns
Measure marketing effectiveness
Improve Website functionality
These technologies rely on cookies to operate effectively.
We do not currently use third-party behavioural advertising networks on our Website.
Some service providers (such as Google and Klaviyo) may process data outside the UK or EEA.
Where this occurs, we rely on appropriate legal safeguards, including:
Standard Contractual Clauses
UK International Data Transfer Agreements
We may update this Cookie Policy from time to time to reflect changes in:
The cookies we use
Legal requirements
Operational changes
Please review this page periodically.
If you have questions about our use of cookies, please contact:
We Are Looped Ltd (Alterist)
Email: info@alterist.com
Phone: +44 7378 968144