Dressing is a way of communicating. When we choose the clothes we want to wear, we are consciously or unconsciously generating a dialogue with the outside. The action of this choice can interact directly with the perception of whoever observes us.
Formerly the word Bard was assigned to refer to an orator, a storyteller. In our countries of origin we call a mess, a mess, a bardo.
This is where the correlation of our brand name with what we want to communicate comes from. Environmental awareness caused our relationship with fashion to change, on the one hand as consumers, but on the other as fashion creators. Knowing how the DENIM industry has been polluting for more than 100 years in each of its processes, from the planting of cotton, the use of synthetic indigo, the thousands of liters of water used to process the textile, even in washing carried out by the final consumer; But at the same time, the love for this material made us want to give a new meaning to denim clothing and use part of the tons that are discarded every week.
We design our garments from disused materials, mostly jeans, with the objective of transforming these products into new, quality designs and with a production chain that respects the values and resources used. Bardo represents for us as creators, our commitment to the change in the forms of production. It is our small grain of sand to communicate and make visible that there are other possibilities to contribute positively.