ZHONG studio
ZHONG Studio, founded by Hongjie Zhong in 2023, is a London-based fashion label known for its bold, extravagant designs in both menswear and womenswear, blending East Asian and Western influences with dark, subversive themes. We champion gender fluidity, challenging traditional norms and celebrating diversity. Committed to sustainability, we use upcycled or deadstock vintage fabrics and craft each piece in London to minimize our environmental impact. We also prioritize inclusivity, creating a safe space for all gender identities and expressions. Join us as we redefine fashion with creativity, sustainability, and inclusivity.
