Super Good

Super Good

London, GB

Super Good is a small, South East London business offering some super good new stuff made from super old stock. We believe that there’s enough on the planet already, so we’re trying our best to make some interesting fashion garments and accessories using resources that are already available to us. We’re trying to keep it as local as possible so everything is sourced in the UK and then designed and manufactured in SE London. We’re also trying to be fair so our prices reflect the time and expertise that goes into each garment we make. In particular, the No Loyal Tee range is made from dead stock T-shirts selected by hand then individually grouped, collaged, cut and sewn together - all by hand - this is true slow fashion, creating unique pieces designed and made with care. We're a zero waste operation - working with entire old stock garments. The No Loyal Tee range uses large pieces of T-Shirts, next, our T Bags use up the smaller pieces we’re left with and then the tassels and smaller accessories use up the smallest snips of fabric. It's labour-intensive work but we think it's worth it and hope you do too. Here's our manifesto: - Use what already exists - Create beautiful products - Make gender neutral - Think planet-friendly - Act truthfully, transparently - Be generous with expertise - Pay fairly - Embrace collaboration - Generate zero waste - Give back and donate - Support